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Jeff Traugott Rick Turner Frank Ford

The Art of Selling Your Guitars

Past to Future -
Acoustic Guitar Amplification

Ethics and Restoration -
Ninety Minutes of Questions about Acoustic Guitars

Friday 9:00 - 10:30, August 15 Saturday 9:00 - 10:30, August 16 Sunday 9:00 -10:30, August 17, 2003
     

Jeff Traugott will lead a discussion on the art of promoting and selling guitars. Topics include: customer service, ordering and pricing, self-promotion, advertising, artist relations and direct vs. wholesale selling. This is a must for beginning luthiers, but will substiantially contribute to the business skills of all builders.

"Like many other guitar enthusiasts I picked up my instrument as a teenager and haven't been able to put it down since." Jeff began building guitars in 1982 in Santa Cruz, CA and apprenticed at Santa Cruz Guitars from 1986 to 1991. Jeff left Santa Cruz Guitars to create "Jeff Traugott Guitars". Jeff is one of the best, and most well known in the craft, and this, along with his business acumen make him a shoe-in for this topic.

Luthier/designer Rick Turner will be presenting a lecture to address some of the most compelling and misunderstood issues in lutherie. A noted expert on amplification, Turner's lecture will cover the entire history of amplificaton, the "rainbow of technology" currently in use (both pluses and minuses) and the future of amplification.

Rick Turner has built a wide range of acoustic and electric instruments and acoustic/electric hybrids, both under his name and with Renaissance Guitars. He holds two patents covering advanced composites in instrument neck construction. A frequent contributor to Acoustic Guitar Magazine, Guitar Player, and Bass Player, Turner was a founder of Alembic, Inc. He worked for Gibson in both artist relations and in R&D, co-developed the Highlander pickup and is now working with Seymore Duncan on a new line of state-of-the-art acoustic pickups and electronics under the Duncan Turner Acoustic Research (DTAR) name.

Frank Ford believes that restoration is all about asking the right questions. "What kind of restoration is appropriate for a given instrument?" "Is it a good idea to 'improve' old instruments?" "What are the responsibilities of the restorer? The owner? The maker?" "How will repair affect resale value?" "What can we learn from the experience of past generations." "Who sets standards?" "How long are these things supposed to last, anyhow? Frank will attempt to answer these questions as he presents a large assortment of interesting photographs showing vintage instruments, restoration in progress, repair techniques, and more. This seminar is likely to be of interest to anyone who loves acoustic guitars-musicians, collectors and luthiers alike.

Frank Ford is one of the founding fathers of Gryphon Stringed Instruments, a renowned guitar institution, and heads up the Service Department there. Frank has over 30 years experience repairing guitars, mandolins, and banjos. Frank teaches specialized repair classes at seminars and schools throughout the country.